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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. It was (and is!)

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How to Create The Perfect Call-to-Action

Neil Patel

That is the action button you should be focusing some energy on for quality lead generation. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card. When you use curiosity effectively, it’ll lead to increased sales.

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article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. It was (and is!)

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19 Advanced SEO Techniques to Double Your Search Traffic

Neil Patel

Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend. I bet you can guess that article is about 21 ways to improve your Bing ads! A well-designed landing page can improve your lead generation and sales. Adding fresh content regularly is not the only way to raise your Page Authority.

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