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LinkedIn for Content Marketing: What You Need to Know

Content Marketing Institute

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Neil Patel

That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-form content. That’s an excerpt from an article written by an AI , published in The Guardian.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. more leads and 3.5x

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The History of Content Marketing

BKA Content

One, it was the very first of its kind and serves as a prime example of what content marketing should be. The Furrow, which John Deere first published in 1895 , was a magazine committed to providing advice and information to farmers who were looking to improve their businesses and increase the profitability of their lands.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

It includes everything from your logo and website to the graphics on your ad banners. Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words.

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6 Tips for Effective Long Form Blogging on LinkedIn

ProBlogger

Unlike Facebook, however, LinkedIn also has additional features which allow for long form content which provides a unique opportunity to attract additional attention to individuals, businesses and bloggers who use this feature effectively. But if your content never gets extensively shared, you’re not accomplishing much.

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10 Simple Hacks That Will Increase Your Blog Traffic

ProBlogger

Just recently, we began publishing one less post per week on the CoSchedule blog. We did it by better optimizing the traffic we received from each piece of content that we posted online. Create Longer-Form Content. Did you know that Google gives precedence to long-form content in its search results?