Remove 2014 Remove Concept Remove Promotion Remove Web Content
article thumbnail

The History of Content Marketing

BKA Content

The internet made it so easy for marketers to create, publish and promote content (for cheap!), that many experts refer to this era as the “democratization of content marketing.” Consumers were already spending, on average, 11 hours per day consuming content — up from two hours a day in the 1920s.

article thumbnail

6 Tips for Effective Long Form Blogging on LinkedIn

ProBlogger

Generally speaking, the professional focus of LinkedIn means that content should concentrate on your target audience’s professional areas of interest as opposed to general pop culture topics which are more successful on platforms like Facebook. For example, popular LinkedIn articles include: 11 Simple Concepts to Become a Better Leader.

article thumbnail

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

I'll go through Fraggles and Fraggle-based indexing, and how this new method of indexing has made web content more ‘liftable’ for Google. I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. Featured snippets.

SEO 50