The Creative Penn

NOVEMBER 20, 2022

How can we shift our mindset to thinking about a long-term creative career? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. What can we do now that will make our future selves happy? Dorie Clark gives some ideas for playing the long game.

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Publisher Publishing Publishing Creativity 98

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. Don’t overwhelm with the value: What is one simple thing your audience can do? credit: Mick Russell.

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Landing Page Social Media Brand Communication 50

Content Marketing Institute

OCTOBER 3, 2018

But that’s changing as the creative class – photographers, videographers, musicians, et al. – In fact, there’s a decent amount of case law supporting the rights of the creative creators. Presumably, she believed she had the legal right to publish a photo of herself. It almost certainly does not meet the threshold in most cases.

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Social Media Brand Media Content Creator 108

The Creative Penn

JUNE 12, 2023

What are the best ways to reach a Christian audience? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. So my way into the publishing space was actually from the technical side. Thomas Umstattd Jr. Thomas Umstattd Jr.

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Publisher Publishing Publishing Marketing 98

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. One more creative way for travel businesses to use Google maps is give out travel itineraries to their audiences, through custom maps. Google also realizes that your business is ‘special.’

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Brand Retail Ads SEO 126

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. Here are a few of my favourites: How Creatives Should Negotiate via Tim Ferris. Neil has taken a different approach to meet the needs of his audience. You can learn more by visiting his blog at RyanHoliday.net. Emilie Wapnick.

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ProBlogger

APRIL 12, 2017

Email is still the best way to build a relationship with your audience and turn them into paying clients. According to a recently published report by email Monday, email marketing has an ROI of 3800% ($38 in return for every $1 spent). Virtual summits have been around for a while but the concept really picked up in late 2015.

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ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. Chances are, if you are recycling the same points over and over again into different blog pieces, you aren’t maximizing your reach on social media, as you aren’t tapping into new audiences. That is a whole new audience for your content. Master the Art of Guest Posting. It will work in 2016.

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Blog Blogging Social Media Construction 34

ProBlogger

JANUARY 3, 2018

Joanna blogs about fiction and non-fiction writing, independent publishing, and making a living from writing. The Creative Penn Blogger Joanna Penn. I blog and podcast about writing fiction and non-fiction, independent publishing, book marketing, and making a living with your writing. 194: 5 SEO Tools for Bloggers.

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Blogger Search Engine Optimization Writing Creativity 48

Content Marketing Institute

JULY 4, 2018

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. You’re either a brilliantly creative content marketer or you’re not.

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Creativity Recruitment Content Marketing Engineering 98

ProBlogger

MAY 19, 2015

Some of these gigs are practical, super-creative and even bizarre things you may never dare but these providers will. If you do a lot of interviews and publish case-studies on your blog, you’ll need to transcribe your audios and videos. As an estimate, there will be 4 billion Android and iOS users by the end of 2015. It_service.

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The Creative Penn

DECEMBER 18, 2023

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

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Retail Pharmaceutical Creativity Publisher 98

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

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Ads Marketing Retail Publisher 98

The Creative Penn

NOVEMBER 4, 2022

In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Show Notes. Welcome, Joanna.

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Creativity Writing Hospitality Writer 98

The Creative Penn

NOVEMBER 4, 2022

In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Show Notes. Welcome, Joanna.

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Creativity Writing Hospitality Writer 98

The Creative Penn

JULY 31, 2023

How can you write fast but also make your creative process sustainable for the long term? Dan Willcocks talks about his creative and business approach. But first up— Tell us a bit more about you and how you got into writing and publishing. How can you collaborate effectively with other authors in your genre? It's very exciting.

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The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

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Landing Page Ads Publisher Publishing 98

ProBlogger

AUGUST 6, 2018

You may have read the article I published on Medium about having a bit of a mid-life crisis. I don’t want to talk about that crisis, but about what happened when I did share this information with my audience. Stats since it was published: Almost 8,000 views, 1,400 “Claps,” and 38 comments. Will this story hurt someone you love?

Blog 31

Blog Blogging Publisher Publishing 31

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. This is great.

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Insurance Creativity Advertising Publisher 98

The Creative Penn

JUNE 7, 2024

They also discuss the role of Kickstarter in publishing, allowing for special editions and closer reader interaction. She also writes nonfiction for authors as Joanna Penn and is the host of The Creative Penn Podcast. Penn with Clive Cussler at Thrillerfest in New York, 2015 And I also always loved the James Bond movies.

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Writing Creativity Publisher Publishing 40

The Creative Penn

JUNE 9, 2024

How can you use click testing on Meta to help refine your creative and book marketing ideas? In the intro, The Hotsheet with Jane Friedman ; 20 ways you should be using AI in publishing [ PerfectBound ]; Artificial Intelligence? ” I'm like, you could try pitching traditional publishing. Joanna: Yes, exactly.

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Advertising Sales Ads Publisher 52

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

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Content Editorial Freelance Projects 93

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

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Content Marketing Storytelling Marketing Content 109

The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

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Copy Sales Publisher Publishing 98

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. What happened to all those hours of creativity, insightful research, and brilliant strategic focus? Where did all those assets go?

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Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. Comics can work for all audiences. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section.

Storytelling 94

Storytelling Pharmaceutical Brand Prose 94

Moz

OCTOBER 25, 2019

While informational sites tend to do overwhelmingly better than other types of websites, it’s absolutely possible for an e-commerce website to find creative ways of snagging featured snippets. People Also Ask boxes first appeared in July 2015 as a small-scale test. When did the "People Also Ask" feature first appear?

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Keywords SEO Insurance Content Creator 49

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. In the marketing world, they’re often referred to as “creatives.” A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. seconds on January 10, 2015.

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Copywriter Copywriting SEO Writing 144

Moz

SEPTEMBER 29, 2019

Guest writing for Moz in 2015 put my agency on the map. Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too). The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional). Granted, this doesn't work in every niche.

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Website Retail Agency Keywords 60

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Creative gear. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal. outreach began.

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Brand Marketing Social Media Consulting 104

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft.

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Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Pick the metric (i.e.,

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Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead.

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Marketing Content Creation Content Banking 87

ProBlogger

DECEMBER 5, 2016

The Biggest Lesson I Learned About Building a Profitable Blog in 2015. My name’s Darren Rowse, and I’m the blogger behind ProBlogger.com – a blog, podcast, event, job board, series of eBooks, and a real book as well – all designed to help you as a blogger to grow your audience and to make money from your blog. Full Transcript.

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Blogger Blog Blogging Creativity 31

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 million visits every month. It’s been a long, challenging journey, though.

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Editorial Social Media Blog Blogging 52

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. I also share some new examples to inspire you to branch out and get creative in how you use this channel to build and maintain your vital audience relationships.

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Content Marketing Keywords Sales Landing Page 104

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Here are some ways to gather that information.

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