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Why Do Publishers Close Imprints?

Jane Friedman

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. Conducting content experiments.

Brand 91
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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 2-4 blog posts per week offers the highest conversion rate and traffic. Email Content Marketing ROI Statistics.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

Audience 106
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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Brands that keep experimenting with VR will be the most successful because the way to figure out how to best use the medium is to keep creating small projects on a limited basis. Are we kind of, nearly, almost there?

Brand 93
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Five Steps to Have Your Blog Run Without You Over The Holidays

ProBlogger

What projects are you going to complete before the year end. Look at what projects you want or need to complete. So, if you still have energy to burn, and a desire to more this month than you have in the entire year, I urge you to look at which of those projects you CAN actually tackle before year end? at least that’s the plan!

Blog 39
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Then, create a screencast of the project. Explain Your Project Fully.

Freelance 141