Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. You can upload that meme on social media to promote your blog post. Well, video is still a big thing. Flip books.

Blog Post 110

Blog Post Post Content Blog 110