A Step-by-Step Guide to Audience Development
Content Marketing Institute
MARCH 22, 2018
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? First-time readers may find iQ through a native ad , a social media ad, or a shared social post. A lot, it turns out.
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