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How To Optimize for Google Discover

BKA Content

This technology represents a rich opportunity for brands to access organic traffic when they buy SEO articles. For example, the SEO firm Wordlift found that 25% to 42% of its clients’ organic traffic originated from Google Discover. Discover has actually been around since 2017, but it was originally called News Feed.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. For more local insights, download our State of Local SEO Industry Report.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come. Where able, I've compared 2020's results to those of the 2017 survey, to better visualize the differences.

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How I Beat Google’s Core Update by Changing the Game

Neil Patel

I’ve been doing SEO for a long time… roughly 18 years now. Or if you need extra help, check out my ad agency. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. Think of it this way: Google doesn’t get the majority of their traffic from SEO.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Take my case for example.

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A Brief History of the $100 Billion SEO Industry

Fat Joe

Today, the SEO industry is worth an incredible $100 billion and it’s still growing. SEO lets companies grow their businesses online on their terms, without the restrictions of traditional advertising or the lack of attribution from other marketing methods. In those early days, SEO was simplistic. Just here for the TLDR?

SEO 59
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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The three Cheetah Sheets allow you to refine your critical concepts.