How Tom’s of Maine Found Success in Micro-Influencer Marketing
Content Marketing Institute
DECEMBER 15, 2017
Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). CCO: What is micro-influencer marketing? Subscribe for your free print copy today.
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