How Content Marketing Became Brand’s Trusted, Unified Source
Content Marketing Institute
AUGUST 10, 2018
In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. JLL CEO Christian Ulbrich thought this tone reflected the collaborative, curious, and confident nature of the company. JLLGlenn #CMWorld Click To Tweet.
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