Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Getting listeners to push play on your podcasts.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Dynamic content can help users find exactly they type of content they want. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56