2017, Communication, Creative Director and Editorial

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

AUGUST 10, 2018

That means his and his team’s work gets viewed not just as content marketing or communications work happening separately from the rest of the business but as a strategic player in the whole brand.@JLL Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Content Marketing

Content Marketing Art Director Creative Director Storytelling

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing

Content Marketing Editorial Proofreader Content Creator

Content Pro Pulse

How Content Marketing Became Brand’s Trusted, Unified Source

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

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