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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. The project took a digital platform and turned it into a physical magazine. content team’s work is viewed as a strategic player in the whole brand.

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

Writing 98
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. I thought about how the long-running Local Search Ranking Factors project, which is confined to local SEO experts, has been placing proximity first for several years, and how our survey group is inclusive of every type of job title involved in marketing local businesses.

Agency 56
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. I thought about how the long-running Local Search Ranking Factors project, which is confined to local SEO experts, has been placing proximity first for several years, and how our survey group is inclusive of every type of job title involved in marketing local businesses.

Agency 56
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 88
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 76