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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

His work creating a magazine and multimedia website to share these stories earned the former sportswriter and newspaper editor a Content Marketer of the Year nomination. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

Writing 98
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Not long ago, you might have encountered narratives about websites being “dead” due to the dominance of local packs, zero click SERPs, and other Google features.

SEO 88
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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. Not long ago, you might have encountered narratives about websites being “dead” due to the dominance of local packs, zero click SERPs, and other Google features.

SEO 76
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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). Click To Tweet.