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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. Content is never just content.

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. In this scenario, what is left to local business marketers that they can control?

Agency 56
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Overall, Google review elements rank second, and within this statistic, it’s survey takers who market one small local business who rate the influence of reviews most highly, on average. In this scenario, what is left to local business marketers that they can control?

Agency 56
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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. You can also subscribe to the Written Word Media email newsletter for book marketing tips. She's also the co-creator of LAIKA, an AI-powered creativity tool.

Writing 98
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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation …. Content creation.