2017 Editorial Team Long Form Content Publishing 
Content Marketing Institute
DECEMBER 19, 2017
Inventory your content. Review the content in your archives. For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. Repackaging.
Content Marketing Institute
NOVEMBER 6, 2017
For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. By contrast, publishing new data and research is a great way to build a robust link profile. What follows are the five types of content these experts say are best at growing their own links.
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