Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model. Topic cluster model explained.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Cortex is one such company.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Publish one #content type on one platform consistently over time before tackling more, says @joepulizzi. Click To Tweet. Sound familiar?

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Robert also put together the introduction.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. What else can I tell them?”

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. your article is ready.

Blog Post 111

Blog Post Post Content Blog 111