article thumbnail

How to Create Pillar Content Google Will Love

Content Marketing Institute

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Build your pillar content with expert insight. You reverse engineer the climb. The result?

Content 111
article thumbnail

Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. Repackaging.

article thumbnail

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links.

SEO 110