Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. It only made sense that we called the project Social Media Lab. On one fateful week in August 2017, after months of sweating, we published our findings on three tests.

Brand 95

Brand IT Editorial Team Social Media 95

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 109

Audience Editorial Team Editorial Social Media 109

Content Marketing Institute

JANUARY 8, 2018

The art of the content project pitch. LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . I’d argue that it’s the art of the fifth P – pitching ­– that leads to brilliantly creative projects. Think about the pitch we started with (“ LEGO publishes a magazine….

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. The topic clusters model. Topic cluster model explained.

Editorial Team 106

Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Joint projects, like making music, also reinforce unity’s power.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists.

Content Marketing 102

Content Marketing Marketing Editorial Content 102

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 83

Editorial Content Editorial Team Projects 83

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 108

Recruitment Marketing Brand Awareness Editorial Team 108

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 93

Content Editorial Freelance Projects 93

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

DECEMBER 5, 2016

What projects are you going to complete before the year end. Look at what projects you want or need to complete. So, if you still have energy to burn, and a desire to more this month than you have in the entire year, I urge you to look at which of those projects you CAN actually tackle before year end? at least that’s the plan!

Editorial 49

Editorial Blog Blogging Projects 49

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 106

Brand Content Storytelling Editorial Team 106

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 41

Editorial Social Media Blog Blogging 41

Content Marketing Institute

MARCH 28, 2018

Project management. You’ll look for any secondary research – information already published on the subject matter. If you proceed with an original research project, your objective(s) determines the methodology. Important initial considerations include: Who will manage the project? Sampling procedures. Questionnaire design.

Consulting 99

Consulting Projects Recruitment Government 99

Content Marketing Institute

APRIL 19, 2018

When I feel unmotivated about a project or task, I try to find one element of it that is unique and interesting. Find 1 interesting element in a #content project & focus the heck out of it. Find a side project at work. Someone always needs help for a project that’s been put on the back burner or an impending issue.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. When I first published it, I didn’t look like this.

Blog 24

Blog Blogging Blogger Architecture 24

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. It’s stocksy.com.

Content 51

Content Blog Blogging Text 51

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. It’s stocksy.com.

Content 36

Content Blog Blogging Text 36