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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some artfully crafted examples that struck the right balance between powerful positioning and subtle persuasion en route to attracting an audience. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities.

Brand 100
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. This video lives on YouTube and sometimes is embedded onto a web page. persuasive) punch. Image source.

Marketing 110