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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Moz

In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. When I owned my agency for six years, I enjoyed not being CEO. Do your research.

SEO 68
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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Moz

In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. When I owned my agency for six years, I enjoyed not being CEO. Do your research.

SEO 68
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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Moz

In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. When I owned my agency for six years, I enjoyed not being CEO. Do your research.

SEO 68
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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some artfully crafted examples that struck the right balance between powerful positioning and subtle persuasion en route to attracting an audience. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. ” In terms of pipeline impact, the Grizzle team simply asks new leads where they heard about the agency on the initial call and logs that info into their CRM (Customer Relationship Manager). It was (and is!) high-quality content, too.

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Steal This Strategy: How to Write Like Animalz

Animalz

First and foremost, we’re a B2B content marketing agency. Solution: Write something radically different from other agencies; don’t focus solely on SEO. Add these together, and you end up with movement-first content , the Animalz strategy in a nutshell, coined and implemented by Jimmy Daly back in 2018. The Problem Statement.

Writing 52