Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. USCAnnenberg ?#research

Brand 100

Brand Banking IT Entertainment 100

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features. The result? Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

JUNE 8, 2018

Strategies can no longer rely on short, snackable pieces of content that only seek to momentarily pause people’s attention while they scroll through their feeds. Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Above all, is the hero relatable to the audience?

Storytelling 102

Storytelling Content Entertainment Script 102

Buffer

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Prefer video? Here’s how.

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 131

Content Marketing Marketing Social Media Search Engine Optimization 131

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. GrowthHackers. Blog Engage.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. You’re going to make better marketing decisions for your audience in seconds. So what does it all mean?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. Then, use that as a catalyst for your content.

Content Creation 119

Content Creation Social Media Consulting Script 119

Content Marketing Institute

JANUARY 23, 2019

Consider the many variables in a campaign that can make or break success, including: Audience targeting. For instance, a new, cold audience will have no idea who you are or why you matter. Match #Facebook campaign offers to the audience. cents per click to promote content isn’t terrible per se. Ad creative.

Promotion 104

Promotion Content Contractor Social Media 104

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 106

Sales Marketing Concept Digital Marketing 106

Moz

APRIL 3, 2019

Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content. Content goal: Brand awareness. Do you start a blog? Do you podcast?

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. I’ve seen it harm brands often without them realizing it.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be.

Projects 99

Projects Landing Page Editorial Brand Awareness 99

Moz

MAY 21, 2020

However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. Content marketers don't have it easy. Andy Crestodina. Casie Gillette.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021?

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Content marketing strategy tips and tools. Lead generation.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Marketing 100

Marketing Government Content Content Creation 100

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. And content marketing is neither of those things. Click To Tweet.

Content Marketing 106

Content Marketing Marketing Content Electronics 106

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. And content marketing is neither of those things.

Content Marketing 75

Content Marketing Marketing Content Editorial 75