Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic.

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Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”.

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Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Unbounce , which has his landing page.

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Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Add credibility to website and landing pages. Lilly Adam (@lillya1960) June 17, 2018. Spark content ideas.

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Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

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Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

AUGUST 1, 2018

Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue. They need to: Interest your audience (Note: This, of course, requires you to define your audience. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018.

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Editorial Content Editorial Team Projects 78