Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cost: Free.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ready to take your content marketing expertise to the next level?

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Avery tested the websites of companies represented in the Intelligent Content Conference audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Lilly Adam (@lillya1960) June 17, 2018. Spark content ideas. Thank you Lilly. Print signage.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

AUGUST 1, 2018

Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue. They need to: Interest your audience (Note: This, of course, requires you to define your audience. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 26, 2018

Audience or buyer-cycle stage. Add CMI to your planning calendar for 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Most content calendars include some combination of the following basic data: Topic or headline. Publish date. Submission date.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Editorial plans should incl guidelines & governance, processes & tools, team resources. Team resources.

Editorial 101

Editorial Government Collaboration Content 101

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. Attend Content Marketing World 2018. Try a little cleverness.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. @Jubaer96 Click To Tweet. Don’t go overboard on branding.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. Use #Facebook Audience Insights to better understand who your target audience is, says @larrykim.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Because there is tremendous value and competitive advantage in having direct access to audiences. Click To Tweet.

Content Marketing 75

Content Marketing Marketing Content Editorial 75