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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Click To Tweet.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”.

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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. I type a generic term connected to the example business – hiking – and the tool generates an overwhelming number of useful suggestions of pages to create to rank for those search queries. No one post can provide all relevant tools in the space.

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Content Marketing Institute

Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. Lilly Adam (@lillya1960) June 17, 2018. Watch for videos.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Landing pages take a while.

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How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.