Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Mind the machine.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. The ability to use it creatively and effectively is the key to success,” he says with a cautionary note.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. Once your content is published, reach out to the influencers you partnered with in the creative process. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 102

Brand Content Storytelling Editorial Team 102