Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. You’re only allowed one link from the bio on your profile page. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Still, it makes sense to brand your profile with a clear and attractive logo. Click To Tweet.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. The result?

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Click To Tweet.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. You can connect that page to your ad processes.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. I love how the team details what it expected the data to show and the actual findings. Alternatively, consider a landing page like this one from Upwork. Media or influencers?).

Editorial 78

Editorial Content Editorial Team Projects 78