Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Content Marketing 90

Content Marketing Storytelling Marketing Content 90

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Effectively marketing your products and services and. Bob’s blog dates back to 2004 and continues through 2018.

Copywriter 91

Copywriter Copywriting Freelance Copywriting Blog 91

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Few content teams can function without a content calendar – especially in an enterprise environment.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Shape your content creator pool.

Content Creation 111

Content Creation Content Creator Editorial Content 111