Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 108

Content Social Media Content Marketing Content Creator 108

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Few content teams can function without a content calendar – especially in an enterprise environment.

Content 83

Content Editorial Contractor Persuasion 83

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Latest word on voice.

SEO 90

SEO Engineering Content Creator Content Marketing 90

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. The McKinsey Podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. Emilie Moreland (@writtenbyemilie) September 5, 2018.

Electronics 64

Electronics Content Creator Content Marketing Creativity 64

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Those are more indications of how strangely hard content is to define. Click To Tweet.

Content 108

Content Content Creator Content Marketing Sales 108

Content Marketing Institute

DECEMBER 25, 2017

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Paul Roetzer’s article about the rise of AI-powered content marketing ( Cognitive Content Marketing ) lit up my brain with possibilities.@PaulRoetzer’s Make sure you don’t miss any of the no-way moments in 2018.

Recruitment 90

Recruitment Manufacturing Social Media Creativity 90

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 97

Content Editorial Team Entertainment Content Creator 97

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 79

Marketing Content Creator Advertising Content Creation 79

The Hoth

NOVEMBER 28, 2022

Google has always expressed that they want you to make sure that you create high-quality content but that your content highlights any expertise that the author or website might have. Below, we translated this information into actionable tips you can add to your own content marketing and SEO strategy. Negative reputation.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Why do we as content marketers struggle to get the right technology in place?

Content 57

Content Government Consulting Concept 57

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. 50 of the Best Social Media Tools Selected by Top Marketers. BuzzStream is a content marketing CRM. How much does it cost?

Promotion 110

Promotion Content Social Media Editorial Team 110

BKA Content

MAY 18, 2023

Either way, selling 100 copies of an e-book for $12 each provides a healthy $1,200 profit from content you already created. E-books represent a serious growth area within content marketing. You may be compelled to place a low price on your course content, but hear us out. revenue by 2024. billion in the United States.

Content 91

Content Content Writer Content Creator Consulting 91

Shorthand Content Marketing

APRIL 4, 2023

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?

Content Marketing 52

Content Marketing Marketing Content Text 52

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why thought leadership demands human creators.

Content Creator 101

Content Creator Content Creation Content Storytelling 101

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators.

Content Marketing 90

Content Marketing Editorial Proofreader Content Creator 90

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 100

Content Marketing Marketing Editorial Content 100

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 95

Hospitality Storytelling Content Content Marketing 95

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Shape your content creator pool.

Content Creation 110

Content Creation Content Creator Editorial Content 110

ContentWriters

SEPTEMBER 6, 2023

On that page, expand the info to include images and videos, links to other writings and awards, and anything else important for the reader to know about the content creator and his or her relationship to your brand. In 2018, Time Magazine named Kevin one of the 100 Most Influential People in the World.”

Education 59

Education Writer Content Creator Brand 59

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Effectively marketing your products and services and. Bob’s blog dates back to 2004 and continues through 2018.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content Creator 99

Content Creator Promotion Social Media Engineering 99

Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Agile marketers’ commitment to quality. Traditional marketing teams are about the same, with 46% prioritizing quality. Agile marketing teams, however, are more likely to report a focus on quality. Click To Tweet.

Marketing 101

Marketing Content Content Creator Content Creation 101

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

MARCH 26, 2018

— Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Focus your content on those areas and hire content creators who are obsessed with the same things.

Content 96

Content Content Creator Manufacturing Finance 96

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Checklists.

Content 107

Content Content Creator Long Form Content Engineering 107

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Musician’s Friend’s blog, The HUB , is a fantastic example of content marketing done right.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. CMWorld Click To Tweet.

Content Creation 75

Content Creation Content Content Marketing Content Creator 75