Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Click To Tweet. jayacunzo Click To Tweet. Site Strategics: Edge of the Web.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Editorial planning. Strategy development.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92