Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Creating content for the platforms Google prioritizes (e.g.,

SEO 91

SEO Engineering Content Creator Content Marketing 91

Content Marketing Institute

DECEMBER 25, 2017

If you’re ready to a hire a high-value content marketing leader, look through her list of questions to ensure that your team and company are truly in a position to benefit from a big investment in top talent. Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Click To Tweet. Click To Tweet.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MARCH 2, 2018

Merriam-Webster’s examples include “the jar’s contents ” and “the drawer’s contents. Specifying the plural usage shows this isn’t exactly what we mean by content. “1b: This usage is much closer, as it’s tied to publishing (think “table of ”). Rahel Anne Bailie (@rahelab) February 12, 2018.

Content 109

Content Content Creator Content Marketing Sales 109

Neil Patel

DECEMBER 8, 2020

In 2018, they launched it globally, and the service took off like a rocket. Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.

Script 129

Script Engagement Ads Content Creator 129

Content Hacker

DECEMBER 15, 2022

Today, Joe’s the founder of The Tilt , which you should read; and leads Creator Economy Expo (CEX) , which you should attend. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. Now, I wouldn’t just blindly publish on these topics. I strongly disagreed!

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact.

Content Creator 101

Content Creator Promotion Social Media Engineering 101

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your content creator pool. Evaluate your format and content type options. Click To Tweet. Strengthen your creative muscles.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Never start your team with the content creators.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] is Matthew Woodward’s blog where he posts about SEO content. link] gives writers insight and ideas how to publish great content.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Content audit – an analysis of the data from your inventory that helps you evaluate the relative value of each asset.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

MARCH 26, 2018

Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Focus your content on those areas and hire content creators who are obsessed with the same things.

Content 98

Content Content Creator Manufacturing Finance 98

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Case studies.

Content 108

Content Content Creator Long Form Content Engineering 108