Content Marketing Institute

APRIL 27, 2018

You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. The bio link is also important.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. In fact, it’s what our internal development team uses. The results came quickly.

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Brand IT Editorial Team Social Media 91

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JUNE 6, 2018

Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. HANDPICKED RELATED CONTENT: Why Marketers Need to Think Like Data Scientists (And How to Do It).

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Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

For content marketers, reviews are like an unending recipe book. Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions.

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Editorial Team Content Landing Page Editorial 108