Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. Ready to take your content marketing expertise to the next level?

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Use the rest to set up a good nurture email campaign for ongoing engagement. Invest in success.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. GrowthHackers.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. “We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Focus on those things.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JULY 17, 2018

And that disappoints Google too, which already gives the site low rankings because of navigation issues, page load speed , and dry content that fails to engage visitors. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. You choose to disappoint people with an outdated and inferior design. I doubt it.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 4, 2018

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Your entity authority comes down to 3 things: online mentions, reputation, & engagement level. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. 60+ Predictions.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Chat up your customers.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

APRIL 20, 2018

Livestreaming videos are one of the fastest growing and most-shared content types, in part because they let you engage with live audiences directly. Google Analytics shows you how users interact with your content, including total page views over time, overall social engagement, and time spent on the site. Repurpose (paid version only).

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

OCTOBER 26, 2017

Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. Discover an engagement cadence that works. Here’s the visual he uses (from Autopilot) to illustrate this point: He means, “You’re working in a time-space to engage your prospects. Click To Tweet.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 102

Editorial Government Collaboration Content 102

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. This also helps us with user/reader engagement. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research. Credibility.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I share daily from Elevate and track engagements.”. But I can’t quit you, Insta.”.@Instagram Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals.

Content Marketing 75

Content Marketing Marketing Content Editorial 75