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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. This year, B2B and B2C brands elevated their creativity to inspiring levels.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Click To Tweet.

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Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. Google’s 200 Ranking Factors: The Complete List (2018). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Registration is open. Sign up today. .

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Registration is open – sign up today. .