Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. It wasn’t long before LinkedIn became my go-to platform for building awareness about my services, finding exciting projects, and networking with potential clients.

Content Creation 115

Content Creation Social Media Consulting Script 115

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 98

Storytelling Content Entertainment Script 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Power of the podcast. JoePulizzi Click To Tweet.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

Storytelling 100

Storytelling Script Food Agency 100

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. DarrenSanch #storytelling Click To Tweet. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

Brand 102

Brand Content Storytelling Editorial Team 102