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Announcing: The Keyword Research Master Guide [New for 2020]

Moz

We also included a few intermediate-to-advanced concepts, such as keyword grouping, understanding keyword priority, and on-page keyword optimization. Adding related keywords to a page is a smart strategy for increasing topical relevance. We couldn't squeeze everything in the previous chapters, so we added all our extra resources here.

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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

The AI-Assisted Author will be a follow-up to my 2020 book, Artificial Intelligence, Blockchain and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , much of which is now starting to happen. I already have drafts based on the course transcripts.

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How to Use Google Trends for Content Marketing & SEO

Express Writers

A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. In 2020, the brand paid to sponsor much of CNN’s election coverage. It ran frequent 30-second ads during and leading up to election night–a time when many people feel anxious.

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5 Alternatives to Yahoo Groups

Neil Patel

After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. You can further personalize the group by adding a description and cover photo. Where neighbors support local businesses and get updates from public agencies, borrow tools, and sell couches. Welcome, neighbor.”.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Select Your Channels.

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The Potential Impact of Gen Z on SEO

Moz

Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach. Although this age group is well equipped to use search engines, it’s likely that the concept of SEO still remains somewhat foreign to them. Zoomers working as SEOs.

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SEO Forecasting in Google Sheets

Moz

If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). I think a lot of agencies use this kind of forecast in pitches, and it comes down to drawing on experience. Types of SEO forecast. Advanced use cases. Is one of them wrong?

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