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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

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How to Get Started With Video Marketing

Neil Patel

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Promote There’s no limit on who can post video content online, so just start recording and strike for gold.

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11 Best Keyword Discovery Tools To Boost Your Blog Post Rankings (2023)

Bramework

This keyword planner tool recommends keywords and phrases, provides trends and shows top competing articles to improve your SEO and build brand awareness for your business. The Bramework keyword discovery tool does it all for you, including generating draft content using Bramework’s AI Copywriting Assistant! Mobile rankings.

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What is Demand Generation?

Neil Patel

Inbound marketing can be an important part of demand generation, so don’t falter when putting resources into content marketing. Is content creation an overnight strategy? If it’s similar to what others are publishing, it may not be enough to help you stand out. Use Display Ads to Raise Brand Awareness.

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Topical Authority: What Is It And How Do You Establish It?

Fat Joe

Search engines see you as an authoritative source if you publish plenty of high-quality content around a topic. In this guide, we’ll cover: How topical authority works Why it matters for SEOs and content marketers Actionable steps to build and measure it What Is Topical Authority? It can be a powerful tool for SEO.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)?

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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.