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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. To amplify your content, determine the places your audience are frequenting online , and then publish on those channels to reach them.

IT 141
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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program. Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms.

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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Marketing 132
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What is Demand Generation?

Neil Patel

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. Not at the demand generation stage.

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How to Get Started With Video Marketing

Neil Patel

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. On top of paid reach, video marketing is great for generating organic leads and boosting brand awareness.

Marketing 145
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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Content Marketing Institute , 2022) 3% of marketers publish content at least weekly. Wyzowl , 2021) 2. Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. growth rate.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. Publishing 16+ posts per month offers 4.5x