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Should You Ungate Your Content in 2021?

Ann Handley

Pageviews increased 143% between Q1 2020 and Q1 2021. One prospect she’d been talking to for 4 years finally became a client. >> Can you use a combination of other nurturing techniques —scoring leads, profiling progressively instead of all at once, taking a tiered approach that gates only content that’s closer to a sale?

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Are you breaking into a new channel or platform?

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Are you breaking into a new channel or platform?

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. Pandemic-Related Content Marketing ROI Statistics. 45 Incredible Content Marketing ROI Stats. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. more leads and 3.5x

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2023 Product Launch Calendar: How To Plan & Organize Yours

CoSchedule

Product launches increase brand awareness, grow bottom-line profits, and improve competitive advantage for the business. That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch.

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Content Marketing Budgets: Avoid Cutting Quality While Keeping Costs Down During Economic Downturns

Express Writers

Another option is to post refreshed versions of old content. In 2021, HubSpot found that 76% of its monthly blog views came from “old” posts, meaning ones published before the current month. Another way to be smart about your content is to cross-post it. Provide Value with Ebooks, Guides, and Whitepapers.

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Off-Page SEO: The Techniques You Need For Better Rankings

Fat Joe

Forbes) can publish a SINGLE article about your key topic and outrank you… Just because their backlink profile is that much stronger. Sam Underwood (@SamUnderwoodUK) July 21, 2021 Publishing stand-out content can help you earn backlinks. Digital PR Digital PR is all about building your brand’s reputation online.

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