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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

Elon Musk predicts AGI will be with us by 2025. Again, all free, instant, and nearly perfect. AGI is broadly defined as the stage at which an AI model gains enough skills to perform any task that humans can do, with equal or better proficiency. We’re not there yet. Sam Altman predicts we’ll be there in 5 years.

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My 2024 Creative And Business Goals With Joanna Penn

The Creative Penn

2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

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People Round Up, Early March, 2024

Publishing Trends

Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative. Kristen Pettit has joined Cake Creative and Electric Postcard as editorial director.

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What is Green Marketing and 9 Examples To Inspire You

ContentWriters

The company, which also owns a hotel and amusement park in Hershey, PA, has made embracing environmentally-friendly practices the main priority – so much so that it set a goal to reduce greenhouse gases from its own emissions by 50% by 2025. Hersey has also committed to buying 100% certified and sustainable cocoa by 2025.

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People Round Up, Mid April, 2024

Publishing Trends

At Aevitas Creative Management , Adriana Domingeuz is named partner. Margo Goody has been promoted to VP and creative director at Macmillan Audio. Pam Notarantonio has been promoted to VP and creative director for children’s books and Comicarts. At Quirk Books , Andie Reid has been promoted to creative director.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world.     Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

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10+ Email Marketing Strategy Tips to Elevate Your Campaigns

Smart Blogger

And by 2025, that number will grow to an estimated 4.6 Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. Use a copywriting formula or creative email design to subconsciously guide readers towards your CTA. Crazy, right? It’s hard to know what will work.