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People Round Up, Mid April, 2024

Publishing Trends

At HarperCollins , Jefferey Chin has joined as sales analyst. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

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People Round Up, Mid March, 2024

Publishing Trends

PEOPLE Bertelsmann CEO Thomas Rabe will exit his role once his contract expires in 2026. At Putnam , Regina Andreoni has joined as marketing manager. Shea Dunlop has joined as sales assistant. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. In fact, according to Career Explorer , the copywriting job market is expected to grow by 7.6%

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

While the technology was slower to catch on, studies predict the industry will grow by more than 75 percent by 2026. According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Beacons Help Marketers Adapt to the “New” Buyer.