Caroline Gibson

APRIL 7, 2024

Thinking of getting a new website? Sorted out a domain name and branding? Great! But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. This website checklist hopefully covers all the key questions to ask your web provider and points to consider in order to get a detailed and accurate estimate and save time and headaches.

Website 147

Website Freelance Copywriting Copywriter Copywriting 147

Caroline Gibson

NOVEMBER 22, 2023

I recently came up with a campaign concept which involved using words joined by “and” in phrases. I was after a quick resource for inspiration beyond the phrases I already knew. It was frustrating: I knew what I wanted to find, but not the correct term to search for the result. Because if you Google phrases joined by “and” (which seemed a pretty obvious place to start, frankly, a load of stuff pops up to do with conjunctions (i.e., “and”, “but”, and “or”).

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Caroline Gibson

JULY 20, 2023

I’ve had some rather interesting (ahem) copywriting enquiries over the years; the best being from someone whose new business idea involved inviting people to live in trees on a South Pacific island and not use any money. He instructed me to be as creative as I wanted and to “invert your thought plate.” Reader, we didn’t go any further but that is my all-time favourite client line.

Copywriter 100

Copywriter Copywriting Freelance Copywriting Freelance 100

Caroline Gibson

MAY 14, 2023

A freelance copywriter recently told me that he’d provided some copy for a new client who then ghosted him. ‘But did you ask your client to sign your terms?” I asked. “Did you get a down payment from them?” I continued. Sadly, his answer was “No” and “No”. And this misfortune had happened to him not once but twice in the last few weeks. Next time you’re asked to provide a quote for a brilliant project then pull together a sizzling proposal — which includes an estimate that you’re happy with and

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Caroline Gibson

MARCH 20, 2023

If a client enquiry is mainly concerned with asking “What’s your day rate?”, there’s a skyscrapingly-high chance that I’ll politely say I’m booked up and unavailable to help. So, apologies, but that’s not the sort of client I want to work with. Here’s why … No two briefs are the same Every brief is different. Every client is unique.

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Caroline Gibson

JANUARY 4, 2023

Wondering how to create a good radio ad? It isn’t just about writing a great script – it’s also about the thinking that goes into everything before and during the studio session. I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Expert advice from an audio producer: Pam Myers.

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Ads Script Freelance Copywriting Copywriter 182

Caroline Gibson

NOVEMBER 7, 2022

Audio producer and director, voice caster and Cannes juror, Pam Myers set up Rorschach Radio Production c.30 years ago and is a legend in her field. CG: How did your career start? PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there.

Creativity 130

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