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How to Humanize PPC Ads

Neil Patel

Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option , or you could use Facebook’s carousel ads. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. Writing copy for a wide range of marketing uses.