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How to Humanize PPC Ads

Neil Patel

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns. Use Storytelling. The Snickers advert used a series of deliberate spelling mistakes in its online advertising.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Take the example of a product advertisement. But copywriters are creatives who can manipulate language in a unique way. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Copywriting, What Is It? Sounds pretty simple, right?