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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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How to Target Generation X Through Paid Ads

Neil Patel

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. What makes Generation X so valuable?

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

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How to Choose The Right PPC Agency

Neil Patel

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

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