Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

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Social Media Utilities Education Digital Marketing 79

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

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Promotion Sales Ad Copy Retail 131

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. To the dismay of writers like myself, AI is great at copywriting! Below, we explain how to get started with AI copywriting.

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Copywriter Copywriting Script Marketing Copy 94

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies.

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Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

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Digital Marketing Landing Page Keywords Construction 69

Smart Blogger

JULY 11, 2023

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. Then Google posts those ads on SERPs. This is called “ pay-per-click advertising.”

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Engineering Landing Page Marketing Construction 59

Neil Patel

AUGUST 11, 2021

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Bad Ad Copy.

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Ads Management Landing Page Ad Copy 144

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Well-versed in all things digital marketing.

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Agency Landing Page Digital Marketing Social Media 133

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

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SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

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Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JANUARY 19, 2022

What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). This includes factors such as misrepresentation to inappropriate ad copy.

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. PPC = Pay Per Click Advertising. Pros and Cons of SEO.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Content Hacker

JUNE 30, 2023

Market Your Course Effectively 5. Use Paid Advertising to Sell Your Online Courses 8. Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. 8 Smart Steps 1.

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Neil Patel

JUNE 22, 2021

You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Static image ads are ideal for driving traffic to your website. Create Your Facebook Ad. Once you’re happy with the ad, click the “Publish” button to go live.

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Marketing Social Media Advertising Management 145

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. Copywriting, What Is It?

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Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. What are you trying to achieve with your marketing efforts? Paid Advertising. Determine Goals.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

NOVEMBER 23, 2021

On the same note, try to upload about 3-5 images per ad campaign. Image choice : When choosing images to use in your responsive display ads, choose ones that clearly show what you’re advertising. Image optimization : Remember, your ads will scale up or down in size depending on the ad space they’re placed.

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Ads Landing Page Text Copy 112

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging. It’s more of a marathon, not a sprint.

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Ad Copy Utilities Manufacturing Government 70

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution? Do you need some outside help with scaling your business?

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Manufacturing Consulting Construction Retail 80

ContentWriters

NOVEMBER 9, 2022

A/B testing is essential for any marketer who wants to improve. What is the Purpose of A/B Testing for Marketers and B2b advertising? The purpose of A/B testing marketing is to help marketers and businesses make data-driven decisions about their websites. A/B testing can be used to test anything on your website.

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Landing Page Copy Ad Copy Website 98

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

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Digital Marketing Marketing Brand Awareness Social Media 75

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Neil Patel Digital — Best data-driven multi-channel PPC agency. Let’s get started!

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Agency Landing Page Consulting Portfolio 144

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. Read their advertisements, their emails, their social media posts. To inspire action.

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Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Scroll along to ‘Ads’ on the end and click. Click on that.

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Ads Advertising Text Social Media 104

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

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Copywriter Copywriting Writing Script 143

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. SWOT Analysis O: Opportunities.

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Landing Page Ad Copy Ads Keywords 138

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Why are single-keyword ad groups so special?

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Ads Brand Awareness Landing Page Digital Marketing 81

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 12, 2021

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. This approach is risky as you may not get enough customers to cover the cost of advertising.

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Ads Advertising Keywords Banking 132