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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Example: McDonald’s and Burger King are direct competitors in the fast-food market. Both chains offer a range of fast-food items such as burgers, fries, and beverages. Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising.

Ad Copy 87
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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. Sure, you might click on the ad – just out of curiosity.

Ads 113
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. Like an email subject line, ad copy, or landing page.

Marketing 102
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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? But here’s the deal: You can just as easily spend a fortune on Facebook ads and see no return. Absolutely. Yes and yes.