article thumbnail

What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 103
article thumbnail

The Ultimate Guide to Google Ads Campaign Management

Neil Patel

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Conversions.

Ads 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

Ad Copy 120
article thumbnail

How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

article thumbnail

How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

article thumbnail

SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

That way, your ads will direct users to landing pages designed to convert, greatly increasing your chances of generating a lead or sale. The search engine marketing and advertising world is on the cusp of some huge changes, and both SEO and PPC will look drastically different in a few short months.

SEO 98
article thumbnail

The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Neil Patel

Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch. There is no point in advertising on keywords no one is searching. Can I afford to advertise on the keyword ?