The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn. Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Show Notes. So welcome back to the show, Mark.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

MARCH 25, 2024

How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. What mindset shift do you need if you want to sell direct?

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MAY 12, 2021

A GE Capital Retail Bank study shows 81 percent of people search online for a product or service before making a decision. For example, there is no point in targeting an ad for digital marketing services in a region with poor network connectivity or a significant customer focus on physical stores.

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Portfolio 144

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

OCTOBER 16, 2023

Authors, freelance writers , copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Clear as mud?

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

APRIL 14, 2021

The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. That’s marketing 101.

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Landing Page Advertising Keywords Ads 143

The Creative Penn

MARCH 17, 2023

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. You can also subscribe to the Written Word Media email newsletter for book marketing tips. What are you thinking around marketing? It's incredible at it.

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Writing Creativity Marketing Copy Copy 98

ProBlogger

JUNE 2, 2011

If a marketing student came on here they would be able to talk for hours about these matters. Know your target market. Who is your target market? If you aren’t very good at crafting ad copy you should check out a lot of resources. You sign up for an account, add your bank details and then develop a campaign.

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Advertising Landing Page Blog Blogging 43