Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. When to Use Paid Search Ads.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. While they do this on their blog, you can adopt the same concept for your Facebook page. To further engage the video viewers, you can add a call-to-action (CTA) to visit your website or a destination of your choice. For the average brand, this isn’t realistic.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

After we’ve entered in a location and an interest, we are then presented with some data that represents the traits, demographics, and interests of our ideal customer that will ideally lead to website conversion. Creating a custom audience that is not custom enough is one of the biggest mistakes you can make when managing Facebook ads.

Ads 113

Ads Landing Page Advertising Copy 113

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64